Client Background

• Industry: Digital and Broadcast Media Provider

• Overview: The leading national broadcaster and digital media provider delivers a mix of news, entertainment, and educational content via traditional broadcast networks and digital streaming platforms. Their focus on public service broadcasting drives the need for scalable, future-ready technology infrastructure.

The Challenge: Uncoordinated Cloud Adoption & Strategic Gaps

Although the digital and broadcast media provider had started leveraging cloud services, particularly in digital streaming, the rest of the organisation had lower and inconsistent adoption of cloud technologies. Each business unit was pursuing cloud independently, without a unified enterprise strategy. Key challenges included:

• Lack of a centralised cloud strategy to align technology decisions across departments

• Absence of a formal governance framework for cloud adoption and change management

• Inconsistent cloud usage across on-premise and digital operations

• Limited insight into which applications were cloud-ready and what migration models would apply

Cyma’s Solution: A Structured Multi-Phase Cloud Engagement

Cyma delivered a phased engagement with a digital and broadcast media provider, structured around three core initiatives

Cloud Discovery:

• Used the AWS Cloud Adoption Framework to assess business, governance, people, operations, security, and platform readiness

• Conducted stakeholder interviews and reviewed technical documentation

• Created an application catalogue and integration model to identify cloud candidate applications

• Mapped existing technology estate and formed a baseline for strategic planning

Cloud Roadmap Development:

• Defined cloud principles and developed a cloud governance charter

• Identified role gaps and recommended training and capability development

• Delivered a horizon-based plan covering people, processes, and system changes

• Created a cloud assessment model (T-shirt sizing and mini-business cases) to evaluate app migration paths: rehost, refactor, repurchase, retire, retain

Architecture as a Service (AaaS):

• Provided ongoing solution assessments to support cloud migration execution

• Delivered a target reference architecture to ensure consistency and interoperability

• Enabled iterative evaluation of cloud initiatives with architectural governance embedded

Results: Alignment, Capability Growth & Strategic Enablement

• Developed and aligned an enterprise-wide cloud strategy to the digital and broadcast media provider’s organisational goals

• Established a governance charter that provided clarity and structure for future cloud decisions

• Identified people, process, and training gaps, and provided a roadmap to fill them

• Assessed and categorised applications for cloud migration suitability, simplifying the decision-making process

• Supported future cloud initiatives through a reference architecture and embedded architectural services

Key Takeaways

• From ad hoc to strategic: Cyma brought structure and foresight to the digital and broadcast media provider’s cloud environment

• Built for scale and governance: Governance frameworks and migration assessments created organisational clarity

• Architecture as a continuous service: Cyma’s flexible engagement model allowed for ongoing alignment and agility