Challenge: A major digital media organisation embarked on a technology transformation to modernise identity management, customer data, and integration, but faced challenges due to fragmented systems, inconsistent integration methods, and the need for scalable, agile, and cross-cloud solutions.

Solution: Cyma deployed a cross-functional architecture team to develop a roadmap aligned with the organisation’s business and technical goals, focusing on identity management through customer journey mapping and architecture design, and partnering on an event-driven integration strategy that included a proof-of-concept and the creation of a centralised Integration Community of Practice to support collaboration and scalability.

Results: The organisation needed a technology overhaul to unify customer identity systems and integration frameworks across its digital platforms. Cyma delivered a modern cloud-native solution, helping the organisation move toward an event-driven architecture and providing strategic identity and integration designs that aligned business and technology priorities.