Challenge: Align digital and CRM strategies to address internal and external customer-facing technology gaps.

Solution: Cyma conducted a gap analysis, built a comprehensive roadmap, and introduced architectural principles to guide implementation.

Results: Cyma delivered a clear, actionable roadmap that aligned digital and CRM strategies for the client. The outcome included:

• A structured digital and CRM capability model

• Application-to-capability mapping

• A strategic roadmap outlining immediate and future initiatives

• Architectural principles to guide transformation

This enabled greater clarity, improved decision-making, and reduced system complexity—enhancing both internal operations and customer experience. The client is now better positioned for future growth, with improved agility and a more connected digital ecosystem.