Digital Transformation is a hot topic for many organisations right now and as with any change there are many things to consider and do.
Beginning the Journey
The digital journey begins with an assessment or audit of the digital maturity of your company today, you may also consider doing a stocktake of all of your digital assets, present and future (websites, apps etc) as well as all supporting digital marketing activities (e.g. email, mobile, social media,) You will also want to have a clear idea of your future ambitions and the direction you want your digital strategy to take. Once you have these then it is possible to identify gaps that need to be filled and these can be built into the digital roadmap.
The first two blogs in this series discuss the envisioning and audit/assessment elements, this blog discusses constructing the digital action plan or roadmap.
Planning the Journey
DX is a journey and not a destination - a journey (just like any other) that requires proper planning and preparation, this is where a roadmap or digital action plan can help you understand what you need to change and what resources are required along the way. The collaborative nature of the road-mapping approach supports strategic alignment, encourages conversation, and provides clarity between organisational functions. The process involves multiple workshops with multiple stakeholders and is intended be a creative exercise, providing participants with the opportunity to think about the art of the possible and to not be constrained by what has been done or tried before – including what has or hasn’t worked.
What’s in my Roadmap
Things we typically include in our roadmaps are streams and initiatives. Streams may represent strategic objective areas or a business capability and or function such as Customer Experience, Product Design and Innovation, Marketing, Finance, HR, and Technology; initiatives are then aligned to one or more of these. The roadmap needs to take account of four things: People, Process, Information and Technology. It is important to design a roadmap that focuses on business outcomes and is not simply a series of technology projects - this is but one part of the DX storyboard.
At Cyma, there is no set recipe, each roadmap is tailored for a company’s specific needs, but the key ingredients do include
Overview outlining the purpose, summarises the digital strategy
a visual illustration of the roadmap with initiatives aligned to streams
summary views providing a short explanation of initiatives, time horizon/milestone stages, level of impact (low, medium or high) and any relevant dependencies.
detailed views providing more detailed explanations with initiatives being assigned to relevant streams, includes: capability analysis, barriers (e.g. legacy systems), high level needs that the initiative must meet, intended outcomes, success measures, resourcing (e.g. internal or external), indicative budget and nominated sponsor.
It is important at the beginning to identify the digital advocates in your organisation, and then it's time to map out your journey! Gaining commitment to proceed is much easier if there is a clear action plan shared with, and contributed to by everyone, this is your digital roadmap.
Also critical to the success of the digital transformation journey will the will be the ability of your company to create an agile mindset and culture. In this context agile does not simply refer to software development but rather it adopts the best of agile and applies the concepts across the company thereby creating business agility and embracing the competency of continuous change through “Ways of working”. We will explore these concepts in future blogs!