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Modernising Identity and Integration for a Leading Digital Media Organisation
A well‑known New Zealand digital media organisation was modernising its digital platforms. But despite strong momentum, its underlying identity and integration foundations were getting in the way. Customer identity was fragmented across several systems, and integration approaches differed by team and vendor. This made it harder to scale digital services, introduce new capabilities, and deliver consistent customer experiences across platforms.
Date: 2022 | Client: New Zealand Digital Media Organisation | Sector: Media & Communications
The Challenge.
The organisation needed a clearer, more unified approach to identity and integration — one that would support future growth without adding unnecessary complexity. The fragmented landscape limited scalability and led to inconsistent delivery patterns across teams. Strengthening this foundation was critical to supporting ongoing digital investment and ensuring new capabilities could be introduced smoothly.
What we did (together).
Cyma partnered closely with internal architecture leaders and external delivery teams to bring structure, direction, and practical patterns the organisation could adopt immediately.
We developed a clear identity strategy grounded in real customer journeys and designed a consistent cross‑platform approach to identity management. To replace ad‑hoc integration patterns, Cyma introduced an event‑driven architecture and validated these approaches through targeted proof‑of‑concept work. Alongside this, we helped establish shared integration practices to support governance and ongoing learning.
Worked closely with teams to move fast and build trust
Shaping identity improvements around real customer journeys.
Designed business‑aligned patterns
For identity and integration, replacing fragmented approaches with consistent, scalable ones.
Kept the work lean and high‑value
Through targeted proofs‑of‑concept and practical architectural guidance.
Enabled long‑term confidence and capability
By establishing shared integration practices teams could continue to build on.
The Result.
The organisation gained a stronger, more scalable foundation for its digital platforms. Identity management became more unified, integration became more consistent across teams and vendors, and clearer architectural guardrails were put in place to support future change. These improvements supported deployment across multiple cloud platforms and created the conditions for continued digital growth without slowing delivery.
Why it worked.
Cyma combined strategic architectural thinking with hands‑on delivery. By staying close to the people doing the work and focusing on decisions that genuinely mattered, we helped translate complex identity and integration challenges into clear, workable solutions that teams were confident adopting.