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Strengthening RMHC New Zealand’s Data Foundations for Better Decision‑Making
Ronald McDonald House Charities New Zealand supports families through some of the hardest moments of their lives. While frontline services were strong, the systems behind the scenes hadn’t kept pace. Data about families, donors, and services lived in several disconnected systems, and a vendor‑recommended CRM had raised questions about suitability. RMHC needed independent clarity before moving forward - without disrupting critical services.
Date: 2021 | Client: Ronald McDonald House Charities New Zealand | Sector: Charity / Not-for-profit
The Challenge.
RMHC needed clear, practical guidance to ensure its data, systems, and proposed CRM direction would genuinely support its mission.
Key challenges included:
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Data spread across multiple disconnected systems.
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Uncertainty about whether a proposed CRM was the right fit.
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Lack of clarity around how data was used, owned, and governed.
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A need for any digital change to strengthen services, not distract from them.
What we did (together).
Cyma was engaged for a focused, independent review to bring structure, confidence, and practical clarity.
Working closely with RMHC, we:
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Reviewed existing systems and the vendor‑recommended CRM approach.
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Built a clear information entity model showing what data RMHC holds and how it’s used.
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Mapped core business processes to highlight system touchpoints and gaps.
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Created simple, reusable artefacts designed for non‑technical teams.
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Worked iteratively with RMHC to ensure the outputs were understood and owned internally.
This wasn’t just analysis, it was building confidence and shared understanding that would last.
Brought clarity fast
By independently reviewing systems and the proposed CRM approach.
Designed for RMHC’s real‑world needs
Simple models showing how data is used, governed, and connected to core processes.
Kept costs and complexity low
Through practical, reusable artefacts for non‑technical teams.
Built confidence and capability
By working iteratively so RMHC owned the insights and could move forward sustainably.
The Result.
RMHC walked away with a clearer, more confident view of its data and systems, and a stronger foundation for digital decisions.
The work delivered:
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Shared understanding of data responsibilities and ownership.
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Increased confidence in CRM decisions and next steps.
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Practical models RMHC can continue to adapt as it grows.
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A more stable foundation for future digital change, without disrupting essential services.
Why it worked.
Cyma kept the focus on clarity, trust, and sustainability.
Success factors included:
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Simplifying complex information so teams could act with confidence.
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Building internal understanding, not dependency.
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Staying grounded in RMHC’s mission and the reality of frontline demands.
By helping RMHC gain clarity without disruption, Cyma enabled informed, mission‑aligned decision‑making.